If you’ve been stung by expensive, low-quality mortgage leads and paid advertising and online promotions that have yet to generate the business you need, you’re likely looking at how to get mortgage leads for free that will help you scale without upfront investment and risk.

The Free Mortgage Leads Program from Insurance Pro Agencies offers eligible mortgage brokers and loan officers the opportunity to tap into a network that spans 27 states. As part of the partnership, you’ll receive zero-cost, verified, and high-intent referrals.

In this article, we’ll explain how it all works, the benefits to your business, and how we can provide complimentary referrals to generate growth and scalability by assisting homebuyers looking for good-value mortgage loans and property insurance products.

Benefits of Joining the Free Mortgage Leads Referral Program

Assessing who has the best mortgage leads can be complex, with so many potential paid-for lead lists, promotional options, and competing platforms to choose between. The overriding issue with paid-for leads is that they are rarely reliable and mean loan officers and brokers spend a large proportion of their time and effort following up on leads who are not interested, do not wish to be contacted, and have no intention of proceeding.

Onto the main subject–how to generate leads as a mortgage loan officer without assuming a substantial risk that a percentage of your leads have no potential of converting into clients. We created our referral program to address this problem. 

This program enables loan officers and brokers to join an ever-expanding network and ensures that they have access to free, verified leads who are actively looking for a mortgage loan and waiting for a credible professional to contact them. Pre-vetting ensures that every lead we pass to you meets your requirements in terms of location, product type, and value, tapping into our unique referral program backed by a unique lead generation infrastructure.

Consistent Lead Volumes and Quality

Rather than sending more leads than you can manage, we begin with up to three leads a week, working together to submit referrals to help insurance buyers or mortgage clients find the support they need–while adding value to our own customer service.

Generating a known number of leads assures you that you will be able to scale sustainably and focus on accuracy and competitiveness from initial quotation through to loan completion without impacting capacity. Our verification process ensures leads are fully committed and looking for secure mortgage loan products and will be waiting for you to make contact.

Mortgage Leads With Guaranteed Exclusivity

We do not circulate each pre-vetted lead with our entire network–every lead we share is exclusive to you. This gives our clients the assurance that they will be contacted by the best-placed loan officer without expecting numerous sales calls and emails.

This approach boosts client satisfaction without the nuisance of multiple communications. It also means that you, as the selected loan officer or broker, can take the time to build rapport without time pressures or competitors attempting to win the business.

Assistance With Lead Nurturing

Many of the partners within our network operate as independent agents or new business owners and tell us that the software infrastructure and lead management tools we offer are as valuable as the leads themselves. Over the past seven years, we have adapted and evolved our in-house processes, Customer Relationship Management (CRM) technology, and high-traffic digital assets to produce an ongoing stream of leads, all of which feedback to your business.

Our focus is on mutual growth and scalability. We’ll help you learn about the best-proven techniques for converting a lead into a client, with a tried-and-tested follow-up sequence you can implement immediately. Going forward, our databases provide the resources to trace the history of each lead or extract data and insights about the leads you are pursuing to integrate into any other lead management resources you may use.

Options to Scale and Grow at Pace

If you can handle the leads we offer easily and are fully committed as a referral partner, there are fantastic opportunities to increase the number of leads we send you, with support to ensure the transitional phases are properly managed.

Insurance Pro Agencies is a national insurance provider with a presence in multiple states. We’ll ensure that you have access to expertise and knowledge, starting with free mortgage leads and progressing into long-term growth.


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