Why Dairyland Matters for Independent Agents
Dairyland Insurance is a Sentry Insurance Group company with decades of experience writing motorcycle and non-standard personal auto insurance. Unlike generalist carriers that treat motorcycles as a side product, Dairyland has built its reputation on two-wheel coverage — making them one of the few carriers that genuinely understands motorcycle risk and prices it competitively.
For independent agents in markets with strong riding communities — rural states, Southern markets, the Southwest and Midwest — Dairyland fills a gap that standard carriers cannot. Add non-standard auto capability on top of their motorcycle product, and Dairyland becomes a meaningful piece of any full-service personal lines portfolio.
Products Available Through IPA
Motorcycle Insurance
Dairyland is built for motorcycle coverage. Their underwriting accepts a broader range of riders than most standard carriers — including younger riders, those with limited experience, and riders with prior violations. Key features of their motorcycle product include:
- Cruisers, touring bikes, sport bikes, choppers, and custom builds
- Mopeds and scooters
- Riders with violations or prior non-standard history
- Agreed value option for custom and modified bikes
- Accessory and safety gear coverage available
- Year-round and seasonal coverage options
Non-Standard Personal Auto
In addition to motorcycles, Dairyland writes non-standard personal auto for drivers who do not qualify for preferred market pricing. This includes:
- Drivers with DUI/DWI convictions
- Multiple at-fault accidents or violations
- Prior coverage lapses
- SR-22 financial responsibility filings
- High-risk driver profiles declined by standard carriers
The Motorcycle Market Opportunity
There are over 10 million registered motorcycles in the United States, and motorcycle registrations have been growing steadily. Many independent agents overlook motorcycle as a significant revenue opportunity because they lack the right carrier access.
Dairyland changes that calculation. With Dairyland in your portfolio, you can serve every rider who comes through your door — from the new license holder who cannot get standard coverage to the experienced rider looking for better value than they found direct. And motorcycle clients are often household clients: if you write their bike, you have the door open to write their auto and home as well.
Getting Appointed Through IPA
Dairyland works through select agency channels, and direct appointments can be difficult for smaller agencies to secure. Through IPA, you access Dairyland under IPA's master agency relationship — immediate access, no individual production minimums required to get started.
- Immediate access to Dairyland motorcycle and non-standard auto
- SR-22 filing capability available
- Competitive commission structure through IPA
- IPA support for underwriting and placement questions
Ready to Start Writing Motorcycle and Non-Standard Auto?
If you are not serving motorcycle riders and non-standard drivers today, you are leaving business on the table. IPA gives you access to Dairyland and 50+ other carriers so you can write every client that walks in the door. Book a discovery call to get started.