Life insurance is the most emotionally significant insurance purchase most families make — and also one of the most consistently underpurchased. Industry data shows that most Americans who have life insurance are significantly underinsured relative to their financial obligations. When you refer a client to IPA for life insurance, you're doing more than earning a referral compensation — you're providing access to a professional review that could significantly benefit their family's financial security.
Life Insurance Referral Contexts
- New mortgage: A buyer who just took on a $500,000 mortgage should have life insurance to cover that obligation. Mortgage professionals are the most natural referral source for this trigger.
- New child or growing family: Life changes that increase financial obligations trigger life insurance needs. Financial advisors and family attorneys encounter these triggers regularly.
- Estate planning: Estate planners often recommend life insurance as part of wealth transfer strategy — irrevocable life insurance trusts (ILITs), key-person life insurance, and buy-sell agreement funding all require professional life insurance placement.
- Business succession: Business owners planning succession often use life insurance as a funding mechanism. Business attorneys and CPAs who encounter succession planning clients have high-value life insurance referral opportunities.
IPA's Life Insurance Placement Process
IPA's life insurance specialists run a market comparison across multiple life insurance carriers, help clients understand their options (term, whole, universal, indexed), guide them through the application and underwriting process, and place the most appropriate coverage for their situation. The process is managed by licensed professionals who handle all complexity — partners make the introduction and earn when coverage is placed.