·6 min read

LO Share Link Portal: Your Personalized Insurance Quoting Tool

Every loan officer in the program gets their own unique share link. Send it to borrowers during the loan process — they get competitive quotes from 50+ carriers, and every bound policy earns you income.

The share link portal is the engine of the LO referral program. It gives every loan officer a simple, trackable way to connect borrowers with competitive insurance quotes — without any additional work on your part.

How It Works (3 Steps)

  1. Share your link: During the loan process, send your unique URL to the borrower via text or email: "Here's a link to compare homeowners insurance from 50+ carriers — helps you find the best rate before closing."
  2. Borrower gets quotes: They enter basic info (address, coverage needs) and instantly see competitive options from 50+ carriers through our licensed national partner
  3. Policy binds, you earn: When the borrower selects a policy and binds coverage, you earn a commission — tracked to your unique link and paid on every renewal

What the Borrower Sees

  • Clean, professional quoting page: No clutter, no confusing options
  • 50+ carrier quotes: Major national and regional carriers competing for their business
  • Side-by-side comparisons: Coverage, deductibles, and price — easy to compare
  • Bind online: Select a policy and bind coverage in minutes
  • Bundle options: Auto + home bundles for additional savings

What You See (LO Portal)

  • Referral tracking: How many borrowers clicked your link
  • Quote activity: How many started the quoting process
  • Bound policies: Which borrowers bound coverage (and at what premium)
  • Commission earnings: Running total of your insurance income
  • Conversion rate: Your referral-to-bind percentage

When to Share the Link

  • Best timing: When the purchase contract is ratified — borrowers are motivated and need to act
  • Follow-up: If they haven't started quoting by Day 14, send the link again with a gentle reminder
  • At closing prep: "Have you secured your homeowners insurance yet? Here's the link if you still need it."
  • For existing clients: Refinances and renewals are also opportunities to share the link

Office-Wide Management

For mortgage brokerages and lending companies with multiple LOs:

  • Admin dashboard: See all LO activity in one place
  • Individual LO links: Each producer tracked separately
  • Performance ranking: Identify top converters and share best practices
  • Revenue sharing: Configure company/LO commission splits
  • Onboarding new LOs: Add new team members in minutes
Bottom line: One link. 50+ carriers. Automatic tracking. Recurring commissions. The share link portal turns every loan closing into an insurance revenue opportunity — with zero additional work after sharing the link.

Frequently Asked Questions

How does the share link work?+
Each LO receives a unique URL. When a borrower clicks the link, they're taken to a quoting page where they can enter basic property and personal information. The system shops 50+ carriers simultaneously and presents competitive options. When the borrower selects and binds a policy, you earn a commission — tracked to your unique link.
Can I customize my share link?+
Your link is personalized with your name and LO identifier. The quoting experience is consistent across all links — professional, fast, and carrier-agnostic. This ensures every borrower gets the same high-quality experience regardless of which LO referred them.
How do I track my referrals and commissions?+
Through a management portal, you can see: total referrals sent, quotes generated, policies bound, commission earnings, and conversion rates. This visibility helps you understand which borrowers are converting and optimize your timing for sharing the link.
Can my entire mortgage office participate?+
Yes — the portal supports office-wide deployment. Each LO gets their own link, the brokerage owner or manager sees aggregate data across all LOs, and revenue sharing can be structured between the company and individual LOs. One centralized program, individual tracking.

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