New mortgage leads can come from a lot of sources, including word-of-mouth recommendations, organic or paid online traffic, and referral programs. Knowing where to look for them will help you grow your network and build a loyal customer list. In this quick guide, we’ll discuss where mortgage leads come from and teach you how to get leads for mortgage loans.

What Are Mortgage Leads?

‘Mortgage leads’ are the industry term referring to potential mortgage customers for mortgage lenders or brokers. These are usually home buyers who are in need of mortgage services.

Where Do Mortgage Leads Come From?

Mortgage leads come from a variety of sources. Here are some of the most common ones:

Word of Mouth

Word of mouth is one of the most powerful sources of leads because it stems from recommendations from existing clients. This means that these leads typically already have an idea of your brand and services, and are coming with a base level of trust that’s been formed from being referred to from a trusted peer. Leads generated through this source may often reach out first after getting your information from someone else.

Organic Online Traffic

Online leads are typically generated from an optimized website or proper online placements. Search engine optimized (SEO) websites will have high search engine ranking page (SERP) results, allowing interested customers to find them more easily. Meanwhile, businesses that set up a Google My Business presence or other local SEO tactics have a higher chance of connecting with potential customers in their area.

Paid Ads

Paid advertising is a common lead generation strategy applied by businesses that want to see more immediate results. Through this, mortgage lenders or brokers can better target their content or offers to their desired market.

Referral Programs

Referral programs give mortgage lenders or brokers access to high-quality mortgage leads as they engage in a partnership with another brand or service. This is generally a two-way beneficial collaboration; for example, with Insurance Pro Agencies’ Free Mortgage Leads program, mortgage lenders are provided with one to three exclusive mortgage leads per week after they provide a client that avails of a home insurance quote from IPA.

Leads for Sale

Leads may also be bought from companies compiling lists of potential clients. These books can get expensive, especially if you’re hoping to get good leads. It’s important to practice caution and scrutiny when choosing your source to ensure that you’re getting accurate and updated information.

Getting Mortgage Leads

Whether you’re getting mortgage leads for a stay-at-home loan officer or acquiring potential clients for your small mortgage lending business, it’s critical to know where to acquire new mortgage leads. By knowing the sources, you can maximize your options and tailor your efforts towards the channels that will work best for you.

For instance, if you’re leveraging word-of-mouth recommendations, you may want to incentivize your customers to refer your business to their friends, family, or co-workers. You can give them a deal for every customer referred to you, which builds brand loyalty with your existing roster while generating trust with new clients. 

If you’re looking into SEO or paid advertising, you can set a budget for both of these strategies–such as hiring an SEO specialist or website developer to improve your online presence or investing a marketing budget dedicated to just paid ads. You can also seek out referral programs or leads for sale if you want immediate access to new high-quality leads that you can quickly add to your system.

Get Free Mortgage Leads from IPA

Insurance Pro Agencies can help boost your mortgage lending business by providing you with exclusive and high-quality mortgage leads in exchange for referrals to our home insurance offers. As soon as you provide us with a home buyer who needs our services and acquires a home insurance quote from us, our marketing specialists can immediately hook you up with leads daily.

The best part? It’s completely free! You get high-intent home buyer leads delivered to you at zero cost–all while gaining a reliable insurance partner that can offer your clients top-notch insurance at a great price. Through this partnership, we can help each other achieve mutual success. Book a call today to learn more about our Free Mortgage Leads!

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